A Lot Less Catchy but A Lot More Honest!

Yep, I'm on my high horse again today. If you know me by now I'm a straight talking guy who is fed up with some of the nonsense I see in the World, especially the propaganda in the media and today have I found a whopper!

As a new..ish Dad with a 3 year old it really matters to me what he drinks and eats and though he gets treats we try to avoid real junk food.

While in Wimbledon today I saw a promotions team setting a stand outside the station and getting ready to hand out FREE cans of Fanta. I couldn't help notice the marketing. They had a the slogan "More Fanta, Less Serious"

I was puzzled. What were they trying to suggest?

So I asked the girls giving out the cans what was in it? The first reply I got was "Orange." followed by, "It's Friday, we are giving it away it's fun."

So I tried again, "So, you are giving this drink away and don't know what's in it." The girls admitted they didn't know but it was fun and it was free.

I quickly worked out the marketing angle the company have gone with. By using "MORE" and "LESS" they are using key words that are used by more health conscious products. You know stuff like more vitamins and less fat? Fanta can't claim any health benefits and because Joe public skip reads and doesn't think they have simply replaced these words to twist the positive connotation of "more X and less Y" to "More Fanta Less Serious". The could hardly write "More crap less healthy"

It reminded me of the misleading Vauxhall advert that said "A Lifetime Warranty (or 100,000 miles)" A lifetime warranty if you are 80! ...and so the ASA made them change it to "A warranty can now last a lifetime." A lot less catchy but a lot more honest.

The nice men from the marketing company for Coca-Cola (makers of Fanta) can give out FREE crap and tell us "Come on, it's just a bit of fun. Have more sugar and sweeteners in the form of ASPARTAME and be less serious about the healthy stuff. " The 7 most sugar filled drinks.

"More Fanta Less Serious" Are they serious? I don't buy it.. but I did see a mother give her child a can of this junk drink.

Our Government tells us that they are concerned about obesity. Really concerned, it's a serious subject and if they are serious on tackling the nation's healthcare then for a start, how about warnings on fizzy drink cans just like on packets of cigarettes and stop this form of advertising?

IF YOU AGREE RETWEET THIS BLOG or even TELL YOUR LOCAL MP.

Innocent drinks are good for you and taste nice. << just an alternative that I enjoy.