Saturday 30 July 2011

Chatty Man One Direction and PRopaganda

Last night I received a tweet suggesting I should watch Chatty Man as One Direction were on it. Curiosity got the better of me and I went from a tribute to Amy Winehouse and went looking for some good ol' fashioned brain numbing British pop schlop on Channel 4. It was clear that talent died this week and drivel was born.

I switched over just in time to see five smiley lads squeeze uncomfortably onto a love couch and begin what I can only describe as a Saturday morning Swap Shop type interview. I was amazed just how long Alan Carr could talk inane nonsense to a group that had just 'celebrated' a year together without releasing a single record.

However, along with Cher Lloyd, Leona Lewis, Alexandra Burke and Matt Cardle, One Direction will be releasing an album in time for the new series of The X Factor and Christmas.

Cowell is a genius when it comes to marketing. He uses the industry standard "throw enough shit at the wall and something will stick" technique. In 7 years, where the show was originally branded "Only ONE act will get a record deal", at my last count 17 acts had been through the mill.

So here I am watching a boyband put together using the propaganda tool of The X Factor on prime time tv celebrating merely their existence when out of the blue Alan Carr mentioned an argument I had 8 months ago with Louis's mum. Surely these five guys have some great stories to tell since coming third.
Now I know for a fact that my name came up with PR. The PR could have said, "Please, don't talk about that we are moving forward. Let's talk about the album." but they didn't. Instead they told Louis just to thank me and be the bigger person. They want teenage girls to get all defensive and protect the poor boys and put the boot into me at the same time.

My comments about Louis' audition were no worse than anything a judge has said on the show, the difference is, Simon Cowell is backing this act.

If you've not seen Louis's audition here it is: CLICK HERE

He was put through ahead of some really good talent that didn't even get seen on tv. Cowell called back five solo singers and said, "You were too good to let go!" Really? Anyway, that was the beginning of One Direction.

Now Louis has apparently "thanked" me hence taking the moral high ground. This is just more propaganda by the PR so that I cannot respond but as far as I'm concerned there is nothing to discuss. I made my point 8 months ago and I stand by my comments.

One Direction are now established as a brand with a huge teenie fan base even though they have released nothing. WestLife and Boyzone are the past and Take That are now a man-band. The battle of the new generation of boybands is now on.

I'm sure One Direction will have hits and be a massive success and good luck to them but are they better than JLS or The Wanted? I leave that question to teenage girls on Twitter to discuss.

I'm just an insignificant man who continues to ramble. My next blog is on Cowell energising the American Dream to a disillusioned nation with 45 million people on food stamps and $600 million spent on prisons. Fun stuff huh?!