Cheryl Cole - "The People's Princess" is back.

I felt compelled to write a brief blog because The X Factor spin doctors are hard at work re-branding Simon Cowell's Miracle Elixir and I'm afraid to say that people are buying it. The man himself has crossed the Atlantic to flog his wonderful life-changing snake oil to the land who invented the stuff.

I was amazed when I heard Cheryl Cole was going to judge in the USA. One thing the Americans do well is music. They have a rich history of artists. My top 10 favourite singers are all from the US. So for Simon to make a talent search that included in the judging panel a girl who quite frankly is not in the World's top 10,000 singers was bizarre. Cheryl Cole isn't even a well-known name in the US. More importantly they don't like people who mime and beat up black toilet attendants. This hair brain scheme now appears to be just a publicity stunt to reinvent the UK version of the show.

Cheryl had a terrible series last year. She kept Katie Wassiel over Gamu which upset a lot of the show's fans. She then decided not to vote and the judges manipulated the exit of another contestant. The hardcore X Factor fans wanted her out. Despite this and Cheryl's obvious lack of credentials for a US market, she is off to judge the best talent in the World? Nah, I don't buy it.

Meanwhile back home, Louis Walsh is to stay on despite his decline into a comical Dame. The guy is a clown but obviously a clown with access to Cowell's dark secret past.

Then we have the Dannii Minogue problem. Cowell had chosen Cole to be his beard and there was obvious tension with Dannii and Cole. Dannii was the most popular judge by far and yet she was allowed to go. Crazy? Nope, not if you have an ego the size of Cowell and it is his show. But Dannii knows what side her bread is buttered, Dannii won't rock the boat and say what happened...yet. She'll move onto her next gig and do another "tell all" book in a few years. This time it won't be about Sharon Osbourne.

Simon Cowell is King Spin. He plays the media game better than anyone but his track record doesn't match his own personal success. His show has dropped 4 of its 7 winners and the remaining 3 are far from safe bets for World domination. It was time for his quick getaway.

To leave The X Factor without a big change and reinventing the show wouldn't have worked. The show had peaked and it could only go down. Look at Britain's Got Talent.

If this huge change goes wrong no biggy. Remember the voting and the auto-tune scandals? It gives him the chance to say, "Sorry, we got it wrong, we will do what the public want...and we'll get X back." And when I say "X" I obviously don't mean myself, Shayne Ward, Leon Jackson or Joe McElderry.

The X Factor is and will always be about the judges. Welcome back Cheryl.